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Case Study – Hello? Part 2

Last week we took a look at a case study involving Gavin and his attempt to secure new phone service. This week we'll break down the problems of the call and discuss solutions for each of them. The over eager representative Gavin’s first representative was kind and had a strong desire to be helpful. However, Keep Reading...

Are Your Customers Rolling the Dice?

Have you ever dealt with a company where you’ve felt you are rolling the dice on how policies will be implemented? If so, you’re not alone. And neither are your customers. Talk to any group of people and you will be inundated by stories that sound like this: I was confused about a particular product, Keep Reading...

The Nordstrom Approach

John Nordstrom came to America at the age of 16, and after travels across the country, fortuitously found himself the co-owner of a shoe company in 1901. Three of his sons, Everett, Elmer, and Lloyd joined their father in the family business. The store experienced great success and growth over the years and eventually added Keep Reading...