Customer Support Best Practices

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What’s Your Service Style?

We have all heard the stories of excellent service from Zappos or Nordstrom, so it is only natural to want to take a page from their books and model our own corporate culture or service delivery after theirs.  But first we need to evaluate our own customer base and whether or not our customers desire [...]

Leading vs Listening – What the Customer Wants

When are people in charge of their lives and experiences?  Chances are, not very often.  So they seek to feel in control of their experiences and certainty in their knowledge of things in small areas, like their transactions with companies.  For as many times as those in customer service have heard "the customer is always [...]

3 Happy Customer Themes

In tales of happy customer service experiences, there are common themes.  Let's take a look at a sample of stories shared to Reddit by customers about noteworthy experiences they've had. Michael-Bell shared a story about an experience with tech support.  Rather than proving to be a frustrating, drawn out experience, he was delighted by the [...]

Who Has Time for That?

Customers don't have time to waste. Efficiency is key. News article after news article talks about the diminished amount of time the average American has these days.  It's a pervasive problem that squeezes every single corner of their lives, so the last thing a customer wants to do is invest time they already [...]

Loyalty – It’s a Two Way Street

When we're speaking about business, if you ask people to fill in the blank of ______ loyalty, they'll say "Customer Loyalty" nine times out of ten.  But what's even more important is a company's loyalty, as it is a necessity in order to build an organization worthy of its customers' loyalty. Image by Nick [...]

There’s No Time Like the Present for Service

It's 9:00pm, you want to get into your new high tech bed and enjoy a night of blissful sleep.  But, alas, your new purchase isn't working properly and you can't troubleshoot it on your own, so you decide to turn to the company for help.  You then find that they don't staff customer service outside [...]

A Service Comparison

Customers patronize many different companies, some small, some large.  But customers do not differentiate between them when comparing their experiences as customers: every company is measured against the performance of all the rest.  This means it is especially important for us to not only compete against our marketplace competitors, because every industry is our competitor [...]

What to do When the Point of Service Fails

Another name for a customer service representative is simply: Fixer.  Our job centers around fixing customer problems.  Sometimes they are problems with the product, or the website, or a return.  But other times, they are problems customers have experienced at the point of sale or service.  It is our duty to handle these situations with [...]

Service Simplicity Doesn’t Beat Accuracy

When we asked about easily avoidable customer service frustrations, responses ran the gamut of experiences.  But one theme stood out overall: it is more valuable to be 100% accurate than it is to be 100% accommodating to our customers.  Consider Greatta's story for an illustration as to why. Gretta had ordered a large rug online.  [...]