Through the Eyes of Our Customers: Mapping Customer Experiences

If our goal is to provide our customers with an excellent experience from the moment they come into contact with our company until the time they complete their transaction, we have to invest time and energy into seeing things from our customers' perspectives. Have you ever visited a new town and looked for a destination Keep Reading...

Down the Black Hole of Customer Feedback

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"] Black hole photo courtesy of NASA How many times have you, as a customer, been on a service call or in a store, had a frustrating experience, and told the representative Keep Reading...

Straight Talk from the Customers

When it comes to business, there is a lot of advice being given regarding how to do things the[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"] Image courtesy of Rosenfeld Media right way as well as what things Keep Reading...

Is Anybody Out There?

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"] Image courtesy of Paul Townsend One of the easiest ways to to keep our customers happy is to align our companies’ offerings and mindsets with our customers’ desires. But how Keep Reading...