A Service Comparison

Customers patronize many different companies, some small, some large.  But customers do not differentiate between them when comparing their experiences as customers: every company is measured against the performance of all the rest.  This means it is especially important for us to not only compete against our marketplace competitors, because every industry is our competitor Keep Reading...

Businesses’ New Battle Ground

As customers' buying behavior rapidly changes, businesses are constantly encountering new competitors.  It used to be that brick and mortar stores predominately competed with other brick and mortar retailers, but online retailers are increasingly competing for customers' attention and dollars (and vice versa) as the lines between the two categories blur.  So what can companies Keep Reading...