The beginning of the holiday season is upon us! In addition to endless opportunities to buy both[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Photo courtesy of Teo

Photo courtesy of Teo

Halloween candy AND a giant, inflatable snowman in the same shopping trip, this season brings with it endless ways to connect with our customers. Here are some fun and easy ways to usher in Halloween that will remind our customers that they have relationships with unique companies made up of real people:

Send a boo-tiful note –
Holidays are always easy opportunities to reach out to our customers in fun new ways. Switch out standard order enclosures and instead pack orders with Halloween themed thank you notes or a simple wish to have a happy and safe Halloween.

Trick or treat – When shipping to customers, consider including a small candy treat as a sweet surprise to brighten their days. Just ensure that the treat is packaged well and won’t melt or otherwise mess up the merchandise.

Show off your spooktacular side –
Highlight the personalities that make your company fun and unique with a team picture taken in costume. Be sure to indicate who’s who in the picture so that customers can identify representatives they’ve had contact with in the past.

Call all ghosts and goblins – Invite customers to enter their own best costumes, decorations, or pumpkin carvings in a contest held via one of your social media channels in order to engage them both with the company and to foster a sense of community amongst the customers themselves. You’ll also learn more about your customers personalities and perhaps gain some valuable insight.

Give them something good to eat – In a season fueled by the pursuit of pumpkin spice everything, give the people what they want by sharing a great recipe that embodies the season (we’ll share one below if you need inspiration).

In short, look to the approaching holiday for inspiration for new ways to make personal connections and bring some Halloween fun to the people who keep us and our companies going. Does your company already institute holiday-themed efforts? Feel free to share what’s working for you below!

Iced Pumpkin Cookies


o 2 ½ c flour

o 1 tsp baking soda

o 1 tsp baking powder

o 2 tsp ground cinnamon

o ½ tsp ground nutmeg

o ½ tsp ground cloves

o 1/2tsp salt

o ½ c butter

o 1 ½ c white sugar

o 1 c canned pumpkin

o 1 tsp vanilla extract

Icing Ingredients:

o 1 tsp vanilla extract

o 2 c powdered sugar

o 3 tbsp milk

o 1 tsp melted butter

Preheat oven to 350 degrees. Combine flour, baking powder, baking soda, cinnamon, nutmeg, ground cloves and salt, set aside.

In a medium bowl cream together the butter and white sugar. Add pumpkin, egg and vanilla to butter mixture. Beat until creamy. Mix in dry ingredients.

Drop of cookie sheet by tablespoonfuls (works best with a cookie scoop). Flatten slightly. Bake for 15 to 20 minutes in the oven. Cool cookies then drizzle glaze with a fork.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]