Given the current news cycle with United Airlines, it seems apropos to revisit the topic of customer relationships and crisis management. Our companies are unlikely to be as large or newsworthy as United Airlines, but any and all companies are at risk for customer-facing events that can quickly snowball into public relations disasters if not Keep Reading...
Suzanne has been a customer of a certain company for six years. She's loyally purchased from them time and again and has encouraged friends to buy from them as well (and they have, she has the referral rewards to prove it!). So when Suzanne recently made yet another purchase from them, she had no reservations. Keep Reading...
Today let’s take a look at a case from real life and see what we can learn from it. Gavin recently tried to switch cell phone providers. He was very excited because the new provider he had chosen offered a better value for his money. However, when he went to activate his new service, he Keep Reading...
