Leading vs Listening – What the Customer Wants

When are people in charge of their lives and experiences?  Chances are, not very often.  So they seek to feel in control of their experiences and certainty in their knowledge of things in small areas, like their transactions with companies.  For as many times as those in customer service have heard "the customer is always Keep Reading...

3 Happy Customer Themes

In tales of happy customer service experiences, there are common themes.  Let's take a look at a sample of stories shared to Reddit by customers about noteworthy experiences they've had. Michael-Bell shared a story about an experience with tech support.  Rather than proving to be a frustrating, drawn out experience, he was delighted by the Keep Reading...

Loyalty – It’s a Two Way Street

When we're speaking about business, if you ask people to fill in the blank of ______ loyalty, they'll say "Customer Loyalty" nine times out of ten.  But what's even more important is a company's loyalty, as it is a necessity in order to build an organization worthy of its customers' loyalty. A customer will never Keep Reading...

A Customer’s Favorite Word: Yes

Whenever a customer encounters anyone from your business, what do they want to hear?  In simplest terms, they want to hear “Yes”.  If a customer has a need or a want, hearing “Yes” not only meets their immediate expectations, it also makes them feel special.  Customizing the customer experience for the needs of each individual Keep Reading...

Through the Eyes of Our Customers: Mapping Customer Experiences

If our goal is to provide our customers with an excellent experience from the moment they come into contact with our company until the time they complete their transaction, we have to invest time and energy into seeing things from our customers' perspectives. Have you ever visited a new town and looked for a destination Keep Reading...

How to Up Your Game

The environment that we are currently doing business in is unprecedented: we deal with customers far beyond our communities, our branding and relationships often take place online, our first direct interaction with a customer might very well come when that customer has a problem, and the standards to which we are being held are constantly Keep Reading...

What do Customers Really Want?

As you read through articles about customer service, there are endless lists of things that customers want from companies when they interact with them.  But if we distill everything down to a single desire, what customers really want is an easy interaction.  If they need advice, they want to obtain it easily.  If they want Keep Reading...