Have you ever had a meeting where you and your team has tried to come up with ways to do something great for your customers and had a hard time coming up with ideas? An easier solution may be to find inspiration in your customers and their stories rather than a big campaign push to wow them with a brilliant new idea. Consider these two news stories for inspiration.

As wild weather rages across America, one family in Medford, Oregon definitely felt the force of [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Photo: David Wright

Photo: David Wright

nature’s fury. A 100 foot tall Poplar tree in Deborah Larson’s yard blew over in the middle of the night and landed between her home and her neighbor’s. The tree obviously needed to be removed, but Ms. Larson’s homeowners insurance would not cover any of the estimated $10,000 the cleanup would require. That’s when the unexpected kindness of a local company, Advanced Tree Service and Landscaping, came to her rescue. The owner, William Danielson, decided to put his successful business year to good use and perform all of the necessary cleanup, gratis.

In Omaha, Nebraska, another family was dealt a blow when their home caught fire. Austin and Aubrey Baker and their 3 year old son were able to escape the blaze, but nearly everything they owned did not. With only 4 bins of salvageable items left after the blaze, the future looked bleak. However, after a customer of Holiday Van and Storage decided he did not need the items he had been storing, the company was able to offer all of it to the Baker family. The family will now be able to start rebuilding their life with a semblance of normalcy due to the compassion of Holiday Van and Storage stepping up to connect them with and deliver this kind donation.

If your team is looking for new ways to make its mark in your customers’ lives but coming up short on ideas, one of the best approaches is to simply keep your ears open. You have products, expertise, and talented team members that can be combined to positively impact customers in need. Do not think that every opportunity must be a sizable one like the ones mentioned here. Even small bumps in the road for your customers are excellent opportunities to make a positive impact. Get listening and then get creative with your good deeds. Your customers will not only thank you, they will truly value you.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]