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Photo by Elena Roussakis

Photo by Elena Roussakis

We are officially in the holiday season and that means we’re all busier than ever.  But we wanted to take a moment to express our gratitude for our readers and customers because you make this all possible.  We are also grateful for your unwavering dedication to bringing your own customers the very best you have to offer each and every day.  With each small act of kindness, your collective efforts are bringing joy and peace to so many, and that’s the true core of the holiday spirit.  In the pursuit of spreading gratitude, here are some concrete ways to express gratitude to the customers you serve as well.

Use Thankful Language

If a customer comes to you with a mistake or oversight, thank them sincerely for bringing it to your attention so that you can fix things for them and help ensure another customer does not end up in the same position.  Close a conversation by remarking how much you appreciate their patronage when they have a lot of options in the marketplace.

Fire Up the Spotlight

Utilize social media or another form of mass customer communication to highlight a particular customer (or several) and why your company is honored to call them a customer.  Take it a step further by offering them a perk as a token of gratitude.

Give Gifts

Devise a method for selecting a small percentage of customers.  They could be the newest, oldest, most active, or even the most recent cases helped.  Once selected, send them a gift.  It could be product, a merchandise credit, or even something entirely unrelated like flowers, chocolates, or a gift card for coffee.  Enclose a handwritten note expressing your gratitude for choosing your company and your hope that the gift brings them an added dash of joy.

Be Direct

Sometimes simple does it best: just being direct with customers is always appreciated. “I wanted to make a point of telling you how grateful we are that you are our customer.  It means a lot to us and I hope that we can continue to serve you for years to come.  Happy holidays!”

While we all work hard to treat our customers well every day, the additional efforts to truly bring our appreciation and thankfulness for them front and center is invaluable.  Our customers are special people and a special part of our lives, so let’s pull out all the stops and make sure that they truly feel our gratitude.