Digital DJ Tips

Journey from a Simple Blog to the World’s Largest Online DJ School

Phil Morse and Steve Canueto are former DJs who know what it takes to make it in the music business. Their company, Digital DJ Tips, started as a simple blog that provided tips for the emerging digital DJ scene back in 2010. The site quickly grew to become the world-leading website in DJ news, gear reviews and interviews.

Today, Digital DJ Tips is an online school that offers 24 DJ and music production training courses and boasts a following of over 850,000 people on social media. The company is currently the largest online DJ school in the world with over 26,000 students across 163 countries.

Helping People Get Started in the DJ Industry

Digital DJ Tips offers training for beginner “hobby” DJs, to those who want to start a full-time DJ business or become a career producer. According to Steve, the Digital DJ Tips community is the largest, friendliest and most vibrant group of like-minded DJs on the planet.

“We attract so many people because they like the way we teach,” he said. “We get what it’s like to be a beginner and not know even the basics. Our courses are designed to present material in a non-judgmental and easy to follow way. When DJs join our list , they get tons of free training resources, like weekly videos, Facebook lives and livestream DJ sessions. Just tons of free, useful content that answers their burning questions..”

A Virtual Team

Steve and Phil use cutting edge technology that allows them to work as a virtual team. Steve is based in the south of Spain, while Phil is in Gibraltar where the company is based. The company has five other team members in the UK, Spain and USA. Everyone works from where they like, using a variety of digital tools to manage projects, customer support, communications and business management.

Building Relationships

Steve believes that building good relationships is the key to their success. “From the very beginning, Phil had a direct relationship with each and every person who commented on the blog,” he said. “That human connection is very important, plus responding to people in a timely manner. We look after our people.”

The DJ Tips audience wants to be heard, respected and understood. “If anyone has a question and they ask us, they get an answer or directed to a useful resource. They may have bought hardware that has nothing to do with our courses, like a speaker. They’re not getting support from their vendor. We help them before they’re ever a customer.”

“That’s not just Customer Delight. That’s Fan Delight. Excellent service to our community before they even buy any of our courses creates huge loyalty and customers..”

Keeping Customers Happy

Steve said FuseDesk is an essential part of their ability to deliver on their promise of exceptional customer service. Digital DJ Tips uses the FuseDesk rating system to measure customer satisfaction. He credits the FuseDesk integration with Infusionsoft as the feature that led them to choose the FuseDesk platform.

“We decided early on that we would answer every email we receive,” he said. “We have an info@ email address and anyone can ask any question, so it gets pretty busy. We also wanted to keep a record of our replies and the full history of our relationship with that person, so we needed software that would allow us to do that, and we chose FuseDesk.”

“The great thing about FuseDesk is that it saves us a lot of time and allows us to respond to customers quickly, while having their full history of their relationship with us just a click away. Our Customer Support Manager, Scott O’Toole manages the whole department inside the app. The difference between a one person support team vs. two or more is how quickly we can access the information in FuseDesk and Infusionsoft.”

“As a customer, it’s frustrating trying to get support from someone who doesn’t know the product. That’s unfortunately become the norm. We wanted to be the antithesis of that – and delight our customers in the process.”