What good is a great customer service strategy, if it’s not a consistent one? In the words of Walt Disney, “Do what you do so well that they will want to see it again and bring their friends.” As we discussed in another blog post earlier this month, exceptional customer service is based on word of mouth and experience!
Don’t Kill the Experience with Inconsistency!
Consistent customer service applies not only to customer-employee interactions, but to the consistency in the service or product you are trying to sell. Customers should receive the same quality of service no matter when they call in, whom they speak with, or what they purchase. In order to be competitive, companies need to provide goods or services consistently and make it a point to deliver excellent customer service in the process. Doing so opens the doors to building customer-company trust— customers know they will receive an exceptional customer experience, not once, but always!
Training Isn’t Sexy—but Learning Is!
We all know the drill… Someone says, “It’s training day,” and the entire group moans in painful discontent! Don’t think of it as “training;” think of it as learning! Learning what really makes your customers happy! What YOU can do as a company to fulfill their needs and wants, and achieve the highest rankings in customer experience! Leaving a customer feeling satisfied is a sure-fire way to get them to come back to you. It’s also a great way to make them to want to pass along their experience to friends and anyone in need of what you provide! Take away something positive from every experience, good or bad, and make it a way of learning and growing!